The Power of Coca-Cola

This ad is basically saying that you can depend on Coka-Cola because it will have great quality every time. By showing a line of fresh Cokes coming straight from the factory, it shows that, not only is their company going strong and will be here for a very long time, but you can be confident in the fact that each Coke you drink will have the same quality. It also suggests that once you have one Coke, you will  want another because it's so good. Coke must be able to provide so many beverages because they have the demand. The bottles are also covered in condensation and look incredibly refreshing. It almost makes the viewer want one right now. The cream-colored background also brings the viewer's attention to the brown bottles, focusing their attention, as well as on the logo at the bottom of the page. They are careful to specify that consumers of Coke may call it either Coca-Cola or Coke. This kind of brings the consumers into a type of a club. The real Coke drinkers know to call it by its shorter, cooler nickname, rather than the original mouth full. This ad portrays Coca-Cola as a reliable, trustworthy company who does not only want you as a casual consumer, but as a loyal member of a club made up by those who know the "true" name. It makes the consumer feel exclusive and special, and makes it seem as though it is a relationship rather than just production and consumption.